"As the sale progresses, databits will become more expensive"
" As a backer of the game you will have a once in lifetime opportunity"
"This unique opportunity will never be repeated"
"Destined to put you ahead of all the other gamers in the battle to be the best of the best"
It mixes gaming terms with lots of well known sales tricks, which those familiar with Robert Cialdinis book "Influence" will recognise. There is no mention of investments.
I'm not saying that Augmentorsgame is a scam. In fact bits of it look promising and is less likely to be one due to the Shark Tank publicity. I also think that ICO's have lots of potential once industry standards develop. But there are no warnings about how much money you could lose, which normally accompanies regulated financial products. What many founders have realised is that this is a much easier way to raise $1m than going out to venture capitalists.
My guess is that the full ICO speculative frenzy is yet to come. When a mainstream, game, singer, artist or film raises money with a coin that appreciates rapidly in value, it will be more widely reported. This could open the floodgates. So how might you avoid this?
I suspect that those who succeed in scamming will cash out early into bitcoin. Those who succeed due to legitimate ventures which bring some decentralised success, will also cash out at least partially into Bitcoin.
So if and when the speculative ICO frenzy comes, it might be worth avoiding the temptation to think you can predict the future and just leave your money in Bitcoin. Even if the BTC value drops precipitously after an ICO 'crash', remittances and other use cases might save it. It's hard to see the same outcome with the more narrowly focused coins. But I could be completely wrong, and my suggestion could lead you to lose all your money. At least I'm willing to admit that.
This is not investment advice. Speak to an investment advisor before speculating on anything.